Privacy Policy

Last updated: 8/20/2025

Important Notice

Color Mood Lab provides entertainment and educational content about color psychology. Our personality assessments and mood interpretations are for fun and self-reflection only, not professional psychological advice.

Information We Collect

Automatically Collected Information

  • Website usage analytics (pages visited, time spent, interactions)
  • Device information (browser type, operating system, screen size)
  • Performance metrics (page load times, Core Web Vitals)
  • Location data (country/city level for analytics)

Information You Provide

  • Quiz responses and personality assessment answers
  • Color preferences and mood selections
  • Optional email subscription for updates
  • Social media sharing interactions

How We Use Your Information

  • Service Provision: Generate personalized color interpretations and quiz results
  • Analytics: Understand user behavior to improve our content and user experience
  • Performance: Monitor website speed and optimize loading times
  • A/B Testing: Test different content versions to enhance user experience
  • Communication: Send updates if you've subscribed (with easy unsubscribe)

Data Storage and Security

  • Quiz results are stored locally in your browser (can be cleared anytime)
  • Analytics data is anonymized and aggregated
  • We use industry-standard security measures
  • No sensitive personal information is permanently stored

Third-Party Services

Google Analytics

We use Google Analytics to understand how visitors use our site. Google may collect:

  • Pages you visit and time spent
  • How you arrived at our site
  • Device and browser information
  • General location (city/country level)

View Google's Privacy Policy

Your Rights and Choices

Browser Settings

  • Clear browser data to remove locally stored quiz results
  • Disable cookies to prevent analytics tracking
  • Use private/incognito browsing mode

GDPR Rights (EU Residents)

  • Access: Request information about data we have
  • Rectification: Correct inaccurate information
  • Erasure: Request deletion of your data
  • Portability: Receive your data in a readable format
  • Objection: Opt out of data processing

Cookies and Tracking

Types of Cookies We Use

  • Essential: Required for basic site functionality
  • Analytics: Help us understand site usage (Google Analytics)
  • Preference: Remember your A/B test assignments for consistency
  • Performance: Monitor site speed and user experience

Data Retention

  • Quiz results: Stored locally until you clear browser data
  • Analytics data: Retained for 26 months (Google Analytics default)
  • A/B test assignments: Stored locally for test duration
  • Email subscriptions: Until you unsubscribe

Children's Privacy

Our service is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated date.

Contact Us

If you have any questions about this Privacy Policy or your data, please contact us:

⚠️ Important Disclaimer

The personality assessments, mood interpretations, and color analyses provided by Color Mood Lab are for entertainment and educational purposes only. They are not intended as professional psychological, medical, or therapeutic advice. Always consult qualified professionals for personal health or psychological concerns.